Privacy Policy

1. Who We Are

Your Nursery Shop & Junior Co is an online retailer specialising in premature baby clothing, newborn essentials and nursery products for children aged NB-14y. We operate from the United Kingdom and are the data controller responsible for the personal information we collect about you. Our contact email is sales@yournurseryshop.co.uk.

2. Information We Collect

We collect personal information when you place an order, create an account, contact us, sign up to our newsletter or interact with our website or social media. The types of data we may collect include:

Identity data: your name and title
Contact data: email address, phone number and delivery address
Transaction data: details of orders placed and payments made
Technical data: IP address, browser type, device information and cookies
Usage data: how you use our website and which pages you visit
Marketing data: your preferences for receiving marketing from us

We do not collect any special category data such as health information, and we do not knowingly collect data from children under the age of 16.

3. How We Use Your Data

We use your personal data for the following purposes: to process and fulfil your orders including sending dispatch and tracking notifications; to manage your customer account; to respond to enquiries and provide customer support; to send you order-related communications; to improve our website and product range; to send you marketing communications where you have opted in or where we have a legitimate interest to do so; to comply with our legal obligations; and to detect and prevent fraud.

4. Legal Basis for Processing

We process your personal data on the following legal grounds under UK GDPR: Contract — processing is necessary to fulfil your order or provide our services; Legitimate Interests — where processing is necessary for our legitimate business interests such as improving our services or preventing fraud; Legal Obligation — where we are required to process data to comply with the law; and Consent — where you have given us explicit consent, for example to receive marketing emails. You may withdraw your consent at any time.

5. Sharing Your Data

We do not sell your personal data to third parties. We may share your data with trusted third parties who help us operate our business, including: payment processors (such as Shopify Payments, PayPal or Klarna) to securely handle transactions; delivery partners (DPD and Royal Mail) to fulfil and track your orders; our e-commerce platform (Shopify) to host and manage our store; email and marketing tools to send you order and promotional communications; and analytics providers to help us understand website performance. All third parties are required to handle your data securely and in accordance with applicable data protection law.

6. Our Relationship with Shopify

Our store is hosted by Shopify, which collects and processes personal information about your access to and use of our store in order to provide and improve its services. Information you submit will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside. To learn more about how Shopify uses your personal information and any rights you may have, visit the Shopify Consumer Privacy Policy. You may exercise certain rights in relation to data processed by Shopify via the Shopify Privacy Portal.

7. Cookies

Our website uses cookies — small text files stored on your device — to improve your browsing experience, remember your preferences, analyse website traffic and deliver relevant content. Cookies we use include: essential cookies required for the website to function; performance cookies that help us understand how visitors use our site; and marketing cookies used to show you relevant advertising. You can control cookie preferences through your browser settings. Please note that disabling certain cookies may affect the functionality of our website.

8. Data Retention

We will only retain your personal data for as long as necessary to fulfil the purposes for which it was collected, including to satisfy any legal, accounting or reporting requirements. Order data is typically retained for 7 years in line with UK tax and accounting obligations. Marketing data is retained until you unsubscribe or withdraw consent. Account data is retained for as long as your account is active. You may request deletion of your data at any time, subject to any legal retention obligations.

9. Your Rights

Under UK GDPR, you have the following rights in relation to your personal data:

Right of access — to request a copy of the data we hold about you
Right to rectification — to request correction of inaccurate data
Right to erasure — to request deletion of your data in certain circumstances
Right to restrict processing — to request we limit how we use your data
Right to data portability — to receive your data in a structured, commonly used format
Right to object — to object to processing based on legitimate interests or for marketing
Right to withdraw consent — at any time where processing is based on consent

To exercise any of these rights, please contact us at sales@yournurseryshop.co.uk. We will respond to all requests within 30 days. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) at ico.org.uk if you believe we have not handled your data appropriately.

10. Third Party Links

Our website may contain links to third-party websites, including our social media profiles on TikTok, Instagram and Facebook. We are not responsible for the privacy practices of those websites and encourage you to read their privacy policies before providing any personal information. Clicking a third-party link will take you away from our website and this Privacy Policy will no longer apply.

11. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, technology or legal obligations. Any updates will be posted on this page with a revised “Last updated” date. We encourage you to review this policy periodically. Continued use of our website after any changes constitutes your acceptance of the updated policy.

12. Contact Us

If you have any questions, concerns or requests regarding this Privacy Policy or how we handle your personal data, please contact us at sales@yournurseryshop.co.uk. We aim to respond to all enquiries within 2 working days.