Est. 2024
Our Story
From a passion for premature baby clothing to a growing family of nursery essentials this is how Your Nursery Shop began.
Where it all began
Born from a personal need
Your Nursery Shop & Junior Co was born out of a very real and personal experience. Like so many families, we found ourselves searching for beautiful, practical clothing for a premature baby and finding very little that truly hit the mark.
The items we did find were either plain and clinical, or simply not designed with the unique needs of a NICU baby in mind. We knew there had to be a better way and so, in 2024, Your Nursery Shop was born.
- Founded in 2024
- Specialist premature baby clothing
- 17,000+ TikTok community
- Clothing from premie to age 14
Faz & Shy
Every child deserves to be dressed with care, comfort and love no matter how tiny they are.
Founder, Your Nursery Shop & Junior Co
What we stand for
Our Values
Premie First
Our specialist premature baby range is at the heart of everything we do. Every item is chosen with NICU families in mind, soft, safe and thoughtfully sized.
Quality over Quantity
We never stock something simply to fill a shelf. Every product is handpicked for its quality, safety credentials and the joy it brings to babies and their parents alike.
Community at Heart
Our TikTok community of 17,000+ families is not just a following our inspiration. Every live, every haul, every review shapes what we stock next.
Style with Purpose
We believe that beautiful design and practical function are not mutually exclusive. Our products look wonderful and work even better for real families in real life.
Where were heading
The future of Your Nursery Shop
Were just getting started. Our vision is to become the go-to destination for parents of premature babies and newborns across the UK a place where quality, care and community come together under one roof.
Were expanding our brand partnerships, growing our premie range, and continuing to build on our TikTok Live community where real families can discover and cherish beautiful items at accessible prices.
Most of all, we're committed to the families who trust us. Every order, every TikTok Live, every five-star review reminds us why we started in 2014 and keeps us going.
- Expanding our premie specialist range
- Growing brand partnerships across the UK
- Weekly TikTok Lives with exclusive deals
- Building a community of 50k+ families
- Launching new nursery & gift collections